Study Tours | Teaching and Learning | Undergraduate

The CESO International Entrepreneurship Case Competition (IECC) 2025 has successfully concluded, and we extend our heartfelt congratulations to all participants!  This year’s competition saw 20 talented teams from across the region, including representatives from HKCC, SPEED, and Guangdong University of Science and Technology, competing for the top honors. After intense rounds of evaluation, 6 outstanding teams advanced to the highly anticipated final round, which was held on March 28, 2025, at the prestigious Shenzhen Futian Shangri-La Hotel, where they showcased their creativity, analytical skills, and innovative solutions.

Since its inception, IECC has grown into an influential platform for aspiring entrepreneurs, providing a unique opportunity for students to tackle real-world business challenges while fostering cross-border collaboration in the Greater Bay Area (GBA). This year’s competition featured a real-life entrepreneurship case study, where participants were tasked with solving pressing business problems faced by GBA and Hong Kong start-ups.
 

The competition tested participants’ problem-solving and strategic thinking through three stages:

Case Announcement (March 1, 2025):
Teams received the case and had two weeks to prepare their presentations and promotional videos.

Submission Phase (March 14, 2025):
Judges reviewed submissions and selected 6 finalists.

Final Round (March 28, 2025):
Finalists presented their solutions in a 10-minute pitch, followed by a 5-minute Q&A.

The event concluded with an award presentation ceremony, where the Champion Team showcased their winning solution during the CPCE CESO GBA Symposium 2025.

Key participants recalled their experiences:

“Participating in IECC 2025 was an unforgettable experience. It wasn’t just about solving real-world business challenges, but also about collaborating with students from different institutions and cultural backgrounds. From analyzing the GBA start-up case to presenting our solutions under time pressure, I gained valuable skills in strategic thinking, teamwork, and effective communication. The competition truly pushed me out of my comfort zone and helped me grow both personally and professionally.”

IECC 2025 also offered enriching entrepreneurship bootcamp workshops tailored for participants from HKCC and SPEED. Led by seasoned entrepreneurs and industry experts, these workshops provided invaluable training in areas such as business strategy, communication, and creative problem-solving.

These sessions not only helped students sharpen their entrepreneurial skills but also allowed them to build meaningful connections with professionals and peers, creating opportunities for future growth and success.

In 2024, the case was proudly supported by WiseSpot, a leading information and communication technology (ICT) provider based in Hong Kong. Established in 2001, WiseSpot is committed to delivering cutting-edge technologies that connect people and businesses worldwide. Over the past two decades, WiseSpot has earned the trust of all fixed and mobile telecommunications providers in Hong Kong by providing innovative solutions, including two-factor authentication (2FA), remote collaboration tools, and unified communication systems. With a visionary team of telco technology experts and a strong track record of excellence, WiseSpot continues to empower enterprises locally and globally.